
Matt Diggity talks about YouTube Growth, E-E-A-T, Topical Authority, Angel Investing, and Delegation on EP11 of TWIDM
This Week in Digital Marketing
What Is the Biggest Thing That Could Have Changed?
The biggest thing that could have changed there was the titles and thumbs. Like you need to deliver on what's promised in the title and the thumb. You can't just say like Google just annihilated all new publishers or something like that. So he said my videos themselves were pretty good. But I was kind of weak in that area. The YouTube algorithm, the recommendation engine, that's what it's all about. And you need to get people to click on the videos and you get people retained on the videos.
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