B j's reser coined the term for this particular emotion that didn't have a name before. He calls it shine. That's that feeling of success when you are making progress. And if you have an ap or a tool that does not in shine into the equation, it's going to fail. So what we've brought on is heshel coaches, which was never a part of our business as a biotec science company. They can draw people towards their goals and help them adopt these small habits and changes.

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