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2min chapter
How to do good and do good business, w/Starbucks' Howard Schultz
Masters of Scale
Starbucks Founder Howard Howard's Story
Howard Schultz founded Starbucks in 1982 as a director of retail operations and marketing. He says the company had no money to build traditional marketing or advertising campaigns. The idea of innovative coffee sounded like an oxymoron on par with saying innovative shrimp, he says.
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