Starbucks Founder Howard Howard's Story

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Howard Schultz founded Starbucks in 1982 as a director of retail operations and marketing. He says the company had no money to build traditional marketing or advertising campaigns. The idea of innovative coffee sounded like an oxymoron on par with saying innovative shrimp, he says.

You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chair and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering college tuition to American employees to providing health care for employees' parents in China, Howard has always been one step ahead of the social impact curve.

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