Only three days after launching, Sky had to take down its TikTok channel for female sports fans. Branded as the "lil-sis" of Sky Sports, it was complete with pink hearts and Barbies.
But were they on to something? How do we get more young women hooked on sport? The person who figures that out has hit a goldmine.
To try to strike gold, Gabby chats to Chris Paouros, Vice-Chair of the Football Supporters Association, and Ceylon Andi Hickman, Deputy Chief Executive of Football Beyond Borders.
Plus we look back at this week on The Sports Agents, from illegal streaming wars to The Ashes.
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Executive Producer: Adonis Pratsides
Producer: Sophie Penney
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Tom Hughes is Editor for The News Agents podcast network
Vicky Etchells is the Commissioning Editor for Global
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