2min chapter

How I Built This with Guy Raz cover image

Eleven Madison Park: Daniel Humm

How I Built This with Guy Raz

CHAPTER

We Want to Get a Four Star Review From the New York Times

We tried to operate at a four star level, but we didn't charge the four star prices. And these are new york time stars, which should be clear. Mishlan is ay, star's maximum, but ne york times is four stars maximum. For usi it hit us really hard. Like, we had so many meetings in those six months where we said, he we lost money every month. I mean, we had nights where we had four guests, well, in the restaurant.

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