This chapter highlights the critical role of responsible research and communication in driving automation and driver assistance technologies. It addresses the impact of industry narratives on public perception and advocates for rigorous academic efforts to build trust and understanding between society and these emerging technologies.
Ever since 2016, when the first Autopilot crashes were reported, Tesla has been claiming that its Level 2 ADAS is safer than a human driver. Noah Goodall is a traffic safety researcher who has published some of the only peer-reviewed work on Tesla's safety claims, and he joins the show to discuss his work on this and other important road safety topics.