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18min chapter
#352 - Something is happening to the way people use Google…
The Authority Hacker Podcast - Actionable Online Marketing
Navigating the New Search Landscape
This chapter explores the shifting dynamics of search engine usage, with a focus on users increasingly utilizing Google for navigational queries rather than extensive searches. Key insights include the dominance of branded searches, the rise of platforms like TikTok and Instagram, and the challenges posed by the high prevalence of zero-click searches. Emphasizing the need for diversified marketing strategies, the chapter highlights the importance of engaging content creation in an evolving SEO landscape.
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