Authority Hacker Podcast – AI & Automation for Small biz & Marketers cover image

#352 - Something is happening to the way people use Google…

Authority Hacker Podcast – AI & Automation for Small biz & Marketers

00:00

Navigating the New Search Landscape

This chapter explores the shifting dynamics of search engine usage, with a focus on users increasingly utilizing Google for navigational queries rather than extensive searches. Key insights include the dominance of branded searches, the rise of platforms like TikTok and Instagram, and the challenges posed by the high prevalence of zero-click searches. Emphasizing the need for diversified marketing strategies, the chapter highlights the importance of engaging content creation in an evolving SEO landscape.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app