46. What makes marketers inspiring?
Future Proof
00:00
Strategy Is a Weapon of Strategy, Not a Creative Idea
I think my perception of this changed when i went from being a strategist at ad agencies to being an actual client. The only way to judge a great strategist is by the work she has helped put out into the world, not by the elegance of the strategy itself. There's a component there that i'm interested in, cause it seems like there's a missed opportunity on the clients side, on the brand side, on leveraging this work appropriately. You mention anxiety, fear and concerns, and actually kind of a massive risk avoidance. I've worked on that side as well.
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