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It's Not Easy Going Green

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How to Buy Renewable Energy Certificates

Each REX represents a unit of renewable energy that was produced and pumped into the grid somewhere. Auden Shendler convinced his bosses at Aspen Skiing Company to buy 20,000 of them. With those certificates, the resort could claim that it offset 100% of its electricity use with renewable energy. But nothing had changed about how they were using power or where it was coming from.

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