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8min chapter
Cross-company collaboration with Pluralsight's Lindsay Bayuk
How to Win podcast with Peep Laja
Driving Alignment Through Essential Metrics
This chapter explores key metrics crucial for the CMO, emphasizing the link between marketing efforts and business outcomes, focusing on pipeline quality and conversions. It also underscores the importance of clear communication and incentives to align various departments for successful collaboration and growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode