From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Greg McKeown is a speaker, a bestselling author, and the host of the popular podcast What's Essential. He has been covered by The New York Times, Fast Company, Fortune, Politico, and Inc., has been interviewed on NPR, NBC, Fox, and The Steve Harvey Show, and is among the most popular bloggers for LinkedIn. He is also a Young Global Leader for the World Economic Forum. McKeown's New York Times bestselling book Essentialism: The Disciplined Pursuit of Less has sold more than a million copies worldwide. Originally from London, England, he now lives in California with his wife, Anna, and their four children.

Top 3 Value Bombs

1. Shift where you put your efforts. Build something that produces results rather than simply trying to produce results directly yourself.

2. The due diligence alone - the process of confirming that what you've been told about business is accurate - would take monumental effort.

3. For people who are part of the HIT squad: the hardworking, intelligent, and talented group of people who are listening... What got you here won't get you there. Our greatest contributions always lie ahead of us, not behind us.

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