4min chapter

The Big Story cover image

Ad Tech, The DOJ And Apple Walk Into A Bar … - E229

The Big Story

CHAPTER

Do You Know What Project Poiro Is?

The DOJ search suit against Google was filed in October 2020. It's only going to hit a courtroom like later, much later this year. The main part of the remedy that the government is looking for is to break off Google's excel side business. Also splitting off the ad exchange and the ad server,. which used to be DFP and not the buy side tech.

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