Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Nostalgic Treats: Rediscovering Childhood Favorites

This chapter explores cherished desserts and beverages from childhood, highlighting their emotional significance. The hosts discuss favorites like Coke floats and Knickerbocker Glory, while examining the impact of sugar and fat in evoking happiness.

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