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3min chapter
Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
Create Blue Oceans
The dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies. With supply exceeding demand in more industries, competing for a share of contracting markets while necessary will not be sufficient to sustain high performance. To seize new profit and growth opportunities, they also need to create blue oceans. This book provides practical frameworks and analytics for the systematic pursuit and capture of blue oceans.
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