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Transforming Wealth Management
This chapter explores the evolution of wealth management from traditional financial advising to a more holistic approach that emphasizes understanding clients' emotional and behavioral needs. It critiques the conventional focus on product-based selling and advocates for a collaborative, empathetic methodology that integrates technology and personal connections. By shifting attention from merely financial goals to the overall client journey, the chapter calls for advisors to adapt their practices to meet the changing expectations of modern consumers.