
The fallout of the Kashmir terror attacks and rising tourism in post-conflict zones
The Monocle Daily
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The Cultural Clash of New Coke and Coca-Cola Classic
This chapter examines the uproar that followed the launch of New Coke in the 1980s and its cultural implications. It delves into themes of consumer reaction, media hype, and corporate strategy that ultimately led to the return of Coca-Cola Classic.
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