I'm a Utuber and I've Been Doing It for a Decade or So.

The first ten seconds of a video are the most important, according to Youno. He says he is constantly obsessed with making sure his videos have just that: no wasted words and tension. "If you're innovating, adapting, reinvesting, i think if you do it intelligently, like, you have good odds of killing it," writes Youno.