Sally Kohn: I keep a notebook by my bed and an idea comes to mind while I'm going to sleep, no matter how close I am to falling asleep. She says B.F. Skinner found waking himself up in the middle of the night and taking notes was so effective at triggering insights. Kohn: The value of writing it down is I would have believed that I had remembered my first idea had I not actually written it down.

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