Google Analytics and LTV

The interface in GA can be potentially the best place to go if you're looking for conversion rate based on collection page view. But once you get into the, all right, how was the potentially cross-selling going back to bundling, return rate, reasons for returns, is it sizing issues, etc., it's not worth trying to force that back into GA. And then obviously LTV, that's an obvious one is GA is, if you're just solely relying on the JavaScript and then cookie is not going to be the LTV source of truth. So that's a good overview just since Google Analytics is both very heavy and what we both do at LOR and DASSID