RV E18 - The Importance of R&D Functions | TikTok Live 22
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How to Build the Organic Channel Through a Company Page
I think I'm even leaning harder and harder into that idea that companies maybe shouldn't even maintain a company profile on some of these platforms. My position two years ago was that you should build both in parallel, that you Should build the organic channel through personal profiles and the company page at the same time. And so it's a complete flip. Companies usually run paid and then they pretend that they're trying to get organic going and it never gets going. This is the almost exact alternative, prove organic out, then take the organic content that's proven and put it into a company page, paid distribution engine to target accounts.
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