234 - Creating vs. Capturing Demand and The Best Way To Do Both | Lifelong Customer Podcast
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Content Marketing
Ungaded content allows you to completely change your content strategy and distribution strategy. People consume things natively in the feed, so they don't want to go to your landing page and submit a form to read your stupid pedio. So just by understanding those dynamics, but if you want some one click off the ad, go to the landing page, fill out the form to get the p d f that you'll have somewhere between a hundred and a thousand times less people actually read or consume your content. And es to be a holistic shift.
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