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Ep27 (Special): What you need to know about GA4; w/ Danny Gavin (Optidge, Odeo Academy, and The Digital Marketing Mentor Podcast) — Product Market Fit podcast
Product Market Fit
How to Configure Cross Device Tracking in Google Analytics
In GA4, Google is automatically going to look at certain things. It actually clearly states, do you want us to connect people's Google user IDs? And you can opt into that, opt out of that. In Universal Analytics, in order to see and get access to some of that cool reporting around a custom user ID, you actually had to create a new view or a new property in order to use it. The more options, the more hooks that you can provide with Google Analytics, the better it can get a better perspective and picture of that whole cross device Journey that people take.
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