"We're either going to die with free lunches and subsidize, subsidize cliff bars," he says. "What really matters in a company is people that are going to grab a shovel and kind of like dig ditches with me" The CEO at the time was agitated when employees started complaining about not getting free lunch or 50-cent Cliff Bar vending machines. 'It's easy in the, in the good times to basically have those things come in the bad times they go away'

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