What Not to Do?

There's a million ways to screw this up, and about five things you got to do to do it right. Helps you connect with your industry. Can help you gather in tell about what people want to day. In the future, you can position your organization as a top authority in the industry. You can build relationships with people that maybe you wouldn't have been able to otherwise. And then again, we you, like we said before, you can communicate, potentially, with executive audiences that you weren't reaching before.