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Chad Byers, Car Dealership Guy, Scott Wu, Soren Monroe, Joe Weisenthal, PepsiCo, Fooling Tesla FSD

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PepsiCo's Acquisition and the Rise of Prebiotic Soda Brands

This chapter explores PepsiCo's recent acquisition of the prebiotic soda brand Poppy, emphasizing the accompanying cash tax benefit. It also examines the competitive landscape with brands like Olipop and discusses Poppy's innovative marketing strategies and rebranding efforts in the consumer packaged goods market.

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