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SPECIAL: Steve Jobs (Part 1)
My First Million
'Steve's Look of Contempt Is Unyielding
"His brand is kind of creepy and odd to start with, but he is really able to capture and hold people's attention with it," says the author. "He oscillated between carismatic and creepy ... He was cultivating a personal brand and figuring how to get people to bend to his will." The series premieres tonight at 10 p.m. ET on CNN.
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