3min chapter

The Knowledge Project with Shane Parrish cover image

#163 Jason Karp: Live A Healthier Life

The Knowledge Project with Shane Parrish

CHAPTER

The Importance of Branding

CNN's John Sutter talks about his work with coconut bliss. The company is rebranding itself as Cosmic Bliss, a name that means "poisoned by the food system" He says there needs to be more companies that lead with trust and mission instead of just making money.

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