FiveThirtyEight Politics cover image

Campaign Throwback: 'Soccer Moms'

FiveThirtyEight Politics

CHAPTER

The Soccer Mom Phenomenon

This chapter examines the emergence and impact of the 'soccer mom' archetype in the political landscape, particularly during the 1996 election. It highlights the complex motivations of suburban women as potential swing voters, while questioning the oversimplification of their political influence. The discussion also critiques the historical perceptions and voting behaviors of women, challenging common narratives about their political affiliations and priorities.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner