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Why I don't like marketing funnels… (and a healthier alternative)

Business Tao with George Kao

00:00

Stop the Funnel Madness

Digital marketers literally teach the word indoctrination. They say, bait your audience into opting in. So how are we possibly going to build a real relationship with people when we're looking at them as pray p r e y to be baited and converted? It's either war it's either hunting language or war language or religious conversion language. How the heck are you going to building a truly loyal audience when you treat them like that? And how will you be able to sleep at night? I couldn't sleep for years. Now i'd sleep very well.

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