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Adweek’s Expert Insights for Engaging Audiences

Social Pros Podcast

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Cross Promotion

Jess, i'm willing to bet that in all over 500 guess we've had on the show, you have maybe just set a lot of furs. From your vantage point, how important and how successful can those very odd cross promotion programms? Maybe only in social b if you were a social mediam practitioner at one of these brands would you say, h we need to think about doing something like this or maybe we need to bring in an influencer that has absolutely positively nothing to do with our brand. T, what are your thoughts on that? I think that if it's if it feels creative in fun, and if you can get people to buy to it and provide value in

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