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Rafael Lozano-Hemmer, presented by BMW

Talk Art

00:00

The Future of BMW

"We share like an experimental. Desire to prototype and see things, you know, and try eccentric ideas to see if they will work," he says. "I really liked the idea that what they were highlighting is how the workers were contributing to the development of the company side" He adds: "There's other vehicle manufacturers where the messianic single director who pretends he came up with all of the ideas is what tracks every day on the new cycle"

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