Brand Equity of Old Cars Just Got Totally Destroyed

The brand equity of these old car companies that spent so much time just got completely destroyed. It's the same as like expedia sort of becoming the master brand and dbranding, you know, expedi or the effactory, even expedia. The coast guys just have a uno, as i've wrode in this recent essay, they've inherited all these institutions they can never build. But there's another way of thinking about the world, which is, very few institutions that perdated the intrnet will survive the intrnet.