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Why Banks Are Launching Crypto Products Ft. Oli Harris, Haonan Li & Raj Parekh

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BBVA's Crypto Leap

This chapter examines BBVA's introduction of Bitcoin and Ether trading and custody services for retail customers in Spain, signaling a shift in the traditional banking landscape. It highlights how this move may inspire other banks to embrace cryptocurrencies and the motivations behind attracting new customers through crypto offerings. The discussion also addresses the regulatory challenges and risks of integrating crypto products into traditional banking, alongside the complexities of developing lending strategies in this evolving market.

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