
E1109: Ritual CEO Katerina Schneider on creating pure & effective vitamins, standing out in a crowded DTC market, utilizing subscriptions & more
This Week in Startups
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Navigating High-Quality Vitamin Manufacturing and Innovative Marketing Strategies
This chapter explores the complexities of high-quality vitamin production and the cost differences compared to regular market options. It also highlights the benefits of a direct-to-consumer approach, innovative marketing channels, and the role of subscriptions and technology in improving customer experience.
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