Rare Beauty: the story behind the success of Selena Gomez’s make up brand - Katie Welch
Uncensored CMO
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Building Rare Beauty: Authenticity and Inclusivity
This chapter explores the founding journey of Rare Beauty, a makeup brand centered around inclusivity and self-expression, led by a celebrity founder. It covers the challenges of launching during the pandemic, the unique marketing strategies employed, and the grassroots approach taken to promote authenticity and mental health within the community. Personal anecdotes and insights into the brand's mission of empowerment and self-acceptance reveal how individual experiences shaped its ethos and resonated with audiences.
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