Proving platform value and monetization strategies

This chapter explores the importance of proving the value of the platform to publishers and considering metrics like time on site and revenue. It discusses different monetization strategies such as ads, affiliate programs, and the challenges of running a subscription-based website.

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Episode notes

Marty sits down with Lightswitch Lou to talk about Mash and its integration with the new TFTC website.

Louis on Twitter: https://twitter.com/Buddyloveless

0:00 - Intro
5:28 - Riffing
15:37 - Mash and the new TFTC site
24:26 - Incumbent monetization models
29:06 - Enabling interaction features
31:58 - Controlling your own flow of funds
39:27 - Ending the subscription model
47:22 - Convincing other publishers
50:29 - Verifying humanity
54:51 - Lightning compared to advertising a decade ago
1:00:39 - Barstool
1:03:24 - Death of the old model
1:06:27 - Riffing after an interruption
1:11:26 - Chicken and egg of Bitcoin adoption
1:17:39 - Demo-ing donations
1:19:33 - We’re gonna win
1:25:42 - Twitter and Nostr
1:29:30 - Riffing
1:32:56 - New site launch
1:36:08 - Saving the world with Bitcoin
1:40:30 - Politicians are nuts
1:48:21 - War
1:58:35 - Rising from ashes of the American empire
2:01:27 - AI
2:03:26 - Ending riff