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The PR Week: 7.27.2023 - Ed Hammond, Collected Strategies

The PR Week

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The Dark Side of Journalism

Ex-Bloomberg and FT reporter joins Joel Frank's new PR firm collective strategies. He says he wanted to work with people he admired, not just for the money but because they were good at their jobs. Says many in PR are scared of talking to press or engagement is entirely reactive. But these guys maintained relationships with journalists through peacetimed tactics when things were bad.

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