The PR Week: 7.27.2023 - Ed Hammond, Collected Strategies
The PR Week
00:00
The Dark Side of Journalism
Ex-Bloomberg and FT reporter joins Joel Frank's new PR firm collective strategies. He says he wanted to work with people he admired, not just for the money but because they were good at their jobs. Says many in PR are scared of talking to press or engagement is entirely reactive. But these guys maintained relationships with journalists through peacetimed tactics when things were bad.
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