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The Three Circles of Objection
There are three concentric rings of power that we have to walk through. The first thing people do is they blame their circumstance. They're saying it's because of time or the money, right? And then with the money, if you were selling a B2B thing, I would say, well, what's the difference between a self-made billionaire that starts at zero and you? It's not resources. It's resourcefulness. So each of these have your common earrings, your fears, your goodness,. People just judge you without taking action underneath them. You can't change any script around it; there's a whole script for changing yourself.