The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

418. The Hidden Forces Shaping Your Decisions: Personal Biases Explained (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Intro

This chapter explores how personal biases, like optimism bias and the planning fallacy, affect our decision-making and behavior. It highlights the significance of recognizing these biases to enhance effectiveness and happiness in various aspects of life.

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