The 10 Secrets to Success of PT Barnum

On his deathbed he revealed one of his secrets Yeah, they wrote a news release that began like that one day And that actually led to me being on A&E biography So many things to tell you about Barnum Okay, so I did write a news release and it did have that. PT Barnum was this amazing marketing genius with an eye towards publicity That he's still my guiding light and my little angel over my shoulder Whatever I'm writing, copy or writing a news release I'm thinking, how would PT Barnum look at this? This is the man who put a mermaid on display in his Barnum Museum in the 1850s. He said, as soon as I announced