Ecommerce Playbook: Numbers, Struggles & Growth cover image

2025 Guide to Profitable META Media Buying

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Navigating Attribution in Low Conversion Environments

This chapter explores the complexities of using wider attribution windows in advertising for accounts with lower conversion volumes. It discusses how different attribution methods affect data reporting and the crucial adjustments needed for accurate measurement of advertising impact.

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