There's no magic bullet. Culture is all about being consistent, it's like health. Every day you can get up and either eat something healthy or down three doughnuts. We do troop town halls, where we bring the whole company together every other wed Wednesday morning for a half hour. I do the goldy speaker series, as you know, where i bring on eos and authors and philanthropists and politicians to talk to pany. And then it's a lot of fun stuff that our events team and our h r team, bring your pet to work day, bring your kid to work day, a lot of mentrine our intern programme. So, you know, we really celebrate...