The Cost of Design Forward Organizations

Every dollar that you spend right now fixing things in design will cost you 10,000 times as much once it's live. Lloyd: Having a design forward organization isn't just about what can resonate most with customers, it's also that cost aversion too. We have an experience design function at both banking groups and we federate our teams out to the different parts of the business. One of my functions is also going to be to look ahead and wave the overall department and say, right, this is what's happening right now, but right now I'm also looking at 2024,. What is the plan? What problems are we trying to solve? Which things do we need to build? And this