How to Reach Your Audience With Niche Media

There's going to be very niche specific media that have much smaller reach numerically but it's hitting the right people. We often find you get more impact like in the asset management world. So for a lot of our clients coverage and ignites can be just as if not more impactful than a Wall Street Journal piece. I think comfort level is definitely important, but ideally with some practice and with that understanding of your audience, the spokespeople can develop a comfort level across all different kinds of environments.