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Mark Ritson on his Top 10 Marketing Moments of 2021

On Strategy Showcase

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Do You Think a Ditis May Have Just Purchased a Rebac?

When i was a young professor at london business school, an article came out in t he harvard business review called the corps competence of the corporation. And all it effectively says, and i'm not really paraphrasing much, is that compangood at some shit, and as a result, they're not very good at other shit. That's one of my favorite learnings of all time. So yet, cor comfetence is a real, a real problem. It's just, you you know, every company can do some stuff and they can't do others. As you get older and hairier, you realize that is such a huge factor.

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