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214 : Building a brand of Taste and Culture - GD Prasad (Founder, VS Mani & Co.)
The Startup Operator
How to Reverse Engineering Your Snacks
We went in with these specifications saying that you know this is how it needs to be also we have a preference or rather I have a preference for hing so which we call penina im and tambul. We were actually working always backwards from mouth feel whether it was the coffee or whether it was a snack we said this is how we wanted to taste. The decoction actually took us a good six months to figure because it was very easy for us to procure beans grind them and then fill them but we were very clear that we don't like bitter after taste so we had to go back to figuring out what the beans need to look like.
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