IDEA Collider: Innovation & Asymmetric Learning in Pharma cover image

Exploring the book “Quit: The Power of Knowing When to Walk Away” by Annie Duke

IDEA Collider: Innovation & Asymmetric Learning in Pharma

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The Importance of Persistence in Quitting

CNN's John Sutter has been watching a lot of mountain climbing movies recently. He says the persistors are the protagonists in these stories, even if they're persisting when they ought not to. Everest is "the embodiment of grit," he says; eight times more people die coming down from Everest than on the actual climb up to the summit. The film follows three climbers as they try to reach the summit at one PM and then turn around for another day.

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