Decoder with Nilay Patel cover image

Splice CEO Kakul Srivastava on why push-button AI is “insulting” to musicians

Decoder with Nilay Patel

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Understanding Growth and the Role of External Tools

This chapter explores the significance of growth on the Splice platform by attracting more artists and subscribers to boost user engagement. It also highlights the role of external tools and technologies, such as NerdWallet, in simplifying decision-making, complemented by promotional examples from companies like T-Mobile and Thumbtack.

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