Marketing Led Growth Playbook -- Amrita Mathur // Superside
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
How to Be a Successful Marketing Leader
Sally Kohn: Marketing-led growth is different than product-led and sales-led. When she joined her company four years ago, there was hardly a product. She says the team had to be very efficient that we were in full exploration mode. "As you grow as a business, you start leaning on your core sources of lead generation"
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Transcript
