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Nicole Wheatley - Medi8 & John Caven - GCTUK 71

Golf Club Talk UK

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Is There a Real Shift in Media Marketing?

In the last five years, there's been a massive shift towards affiliate marketing. This is whereby magazines get commission of sales which are led from editorial content. So if you see a listing for the best polo shirts, for instance, they will have specifically been chosen because of the search engine optimization opportunities to attract traffic in and then drive sales.

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